Overview
- Website
- Amazon
- Niches
- Competitors
- Listing
- Storefront
- Social Channels
- TikTok
- YouTube
- Google Trends
Overall Company
O Positiv started as Flow Vitamins in 2018. They really started to take off with their rebrand. I am not 100% sure what caused their explosive growth but my suspicion is they cracked tiktok short form videos for their products. They also have a very clear and specific target customer, women.
Today they will do between $90M-$100M in Amazon sales and they have a team of 76 people in their office. That would place revenue per employee at $1.3M. If they have a contribution profit margin of 25% then they are generating $330k in contribution profit per employee.
Amazon
Overall Performance
Website
Google Trends
Comparing O Positiv to Air Up can see a decline in Air Up’s interest over time
For O Positiv over the last 90 days for google trends we see an interest in people searching for reviews
Who are O Positiv’s competitors?
Ryze Mushroom Coffee?
Lume Deordorant?