Amazon has been releasing more and more insightful data. Here are useful sources of information to help sellers understand their overall & historical performance and identify new opportunities for growth. The challenge for sellers will be converting all of the available new data into a clear signal of what to focus on to improve their overall growth.
Product Opportunity Explorer
Available here: https://sellercentral.amazon.com/selection
Growth > Marketplace Product Guidance > Category Insights
How is this data helpful?
- Return Ratio information
- This is helpful if you are wondering how well your return rate is performing compared with your specific product category.
- Search to Purchase Ratio - the higher the % means the more searches result in a sale a hot market.