Useful Amazon Tools Available to Sellers

Amazon has been releasing more and more insightful data. Here are useful sources of information to help sellers understand their overall & historical performance and identify new opportunities for growth. The challenge for sellers will be converting all of the available new data into a clear signal of what to focus on to improve their overall growth.

Product Opportunity Explorer

Category Insights

Available here: https://sellercentral.amazon.com/selection

Growth > Marketplace Product Guidance > Category Insights

How is this data helpful?

• Return Ratio information
• This is helpful if you are wondering how well your return rate is performing compared with your specific product category.
• Search to Purchase Ratio - the higher the % means the more searches result in a sale a hot market.

Search Query Performance Report